HAIR & CARE

Hair & Care

Unisex hair salon in South Dublin

The image shows a client having her hair washed in the salon

About this project

About Hair & Care

Hair and Care, has been in Rathfarnham for nearly 40 years. Nestled in the heart of the community, the salon has been a trusted destination for generations of families seeking top-notch hair care in a welcoming and homely atmosphere. Their team takes pride in knowing each of their clients by name, fostering a friendly and personal environment that the locals cherish.

Their Legacy

Hair and Care has always been more than just a salon; it’s a place where connections are made, stories are shared, and everyone feels like part of the family. The owner, who has been a vital part of the salon for almost 30 years, brings a wealth of experience and a personal touch to every aspect of the business. Her deep ties to the community and genuine care for her clients has shaped the salon’s warm and inviting character.

Serving the Community

Their services are designed to cater to all ages and styles, ensuring that everyone leaves looking and feeling their best. Their friendly and skilled staff are always ready to welcome clients with a smile and provide personalised care that meets your unique needs.

A New Chapter

Recognising the need to evolve and stay current, their owner felt it was time to refresh the salon’s brand. This new chapter aims to build a strong online presence and modernise the look while preserving the friendly, welcoming atmosphere that our clients love. The refreshed brand will incorporate the owner's personality, reflecting her warmth, creativity, and commitment to excellence.

Understanding the Vision.

The project brief required a full brand development: colour pallet, logo, typography, website design and Instagram Strategy. Marketing collateral will be developed in a later stage.

My client approached with a vision to develop a brand strategy for her unisex hair salon in South Dublin. While she knew she wanted a strong online presence and a cohesive brand identity, she was unsure of the specifics.

My Approach

1. Deep Listening: I began by engaging in extensive discussions with the client to understand her goals, preferences, and the core message she wanted to convey. Through thoughtful analysis, I gathered valuable insights into her vision for the salon.

2. Marketing Research: To ensure the brand would stand out, I conducted thorough market research. I analysed the local competition, identified trends in the hair salon industry, and studied the preferences of potential customers in South Dublin.

3. Target Audience: Understanding the primary clientele was crucial. I tailored the brand identity to resonate with families in the local community while still being welcoming to all genders.

Brand Identity

1. Logo Design: I designed a versatile and memorable logo that captures the essence of a modern yet vintage-inspired salon. The logo reflects the salon’s commitment to style, and inclusivity.

2. Colour Palette: I selected a colour palette that evokes a sense of nostalgia with vintage-inspired hues that appeal to the primary clientele of women and families.

3. Typography: The fonts chosen for the brand are a blend of modern and vintage styles, ensuring readability and a unique appearance across all platforms. The typography complements the salon’s sophisticated yet approachable vibe.

Implementation

1. Website Development: I designed and developed a user-friendly and visually appealing website that showcases the salon’s has to offer. The website is optimised for both desktop and mobile devices, ensuring a seamless experience for all users.

2. Instagram Strategy: I created a robust Instagram marketing strategy to engage with the salon’s audience. My strategy includes content planning, visual storytelling, and community engagement to build a strong online presence.

The Solution

The result was a comprehensive brand strategy that captured perfectly the client’s vision and resonated with her target audience. By leveraging my expertise and keen understanding of branding principles, we created a cohesive and impactful brand identity for the salon that seamlessly integrates vintage style.

Client Satisfaction

My client was thrilled with the outcome. The new brand identity and strategy not only met but exceeded her expectations, providing her with a strong foundation for success in the competitive salon market.